The ECITA & E-Cigarette concerns on The Consumer Show

Earlier this month, president of the Electronic Cigarette Industry Trade Association (ECITA) Katherine Devlin was interviewed on the Consumer Show on RTE 1.

Katherine was invited on the show to address issues about the advertising and sale of e-cigarettes such as selling to Under 18s, flavoured e-liquids and the concern that e-cigarettes will re-glamorise smoking.

VIP are delighted to be part of the ECITA—we have always welcomed regulation and the independent testing of products carried out by the ECITA is currently the closest we are getting to regulation within our industry.


The ECITA is the largest and most respected trade association for the e-cigarette industry. It represents 26 e-cigarette companies throughout Europe, ensuring that all members adhere strictly to the ECTIA’s Industry Standards of Excellence (ISE).

The ISE cover testing, labelling, packaging and child-proofing; ensuring all members’ products meet strict consumer safety guidelines.

Only ECITA members follow the ECITA Industry Standard of Excellence Programme in the following areas:

  • E-liquid Testing: ECITA products are regularly “blind-tested” by an independent lab to ensure that nicotine levels are as stated, and that there are no contaminants in the liquid.
  • Child-Proof Testing: To quote ECITA’s guidelines: “Specific tests are undertaken to check the products for leaks; they are subjected to a ‘drop’ test; and they are tested for their tensile strength. The laboratory is then able to provide a report of the tests, together with an expert opinion as to whether or not the product is deemed child-proof.”
  • Weights and Measurements: to protect consumers from being sold less than they believe they are buying.

VIP is regulated by the ECITA

VIP is the only Irish supplier of e-cigarettes regulated by the ECITA, the Electronic Cigarette Trade Association.

ECITA companies such as VIP are very keen on transparency and making sure the product is not marketed to children. We also maintain an industry-wide standard of excellence to ensure the product is safe, user-friendly and in line with government regulations.

Concerns about e-cigarettes

As the spokesperson and president of the ECITA, Katherine was able to allay consumer fears on The Consumer Show that e-cigarettes were re-glamorising smoking. She pointed out that although E-cigarettes look and feel like tobacco cigarettes, they are made like that in order to help smokers make the switch more easily.

In fact, a vaper interviewed on the show was able to back up this claim—he enjoyed the vaping experience because of its similarities to smoking, such as the emission of the puff of vapour.

There is no doubt that e-cigarettes are the most effective quitting aid on the market, thanks to new research undertaken by University College London.

Flavoured e-liquids are not marketed to children

Katherine also spoke about the importance of having flavours of eliquid such as “tutti frutti” to make the switch from smoking to vaping easier and to provide the adult consumer with a better experience. She reiterated that the flavours are not intended for children.

Allie O’Shea, owner of The Vaping Lounge was also interviewed on the show about the various flavours of eliquid available. She made the valid point that once a smoker’s taste buds return, they no longer want to taste tobacco. This is why there are other e-liquid flavour options available. They are not, as the media suggests, for the purpose of marketing the products to children.

VIP E-cigarettes are not being sold to under-18s

We spoke previously about the fact that we do not sell VIP e-cigarettes to under-18s. The ECITA prohibits any of its members to sell or market e-cigarettes to minors.

Any company who joins the ECITA must adhere to a strict set of rules and requirements, ensuring that the product must “clearly state not for sale to under 18s and safeguards are in place to prevent sale to minors”.

Consumers were also concerned about the recent level of e-liquid poisoning being reported in the media. However, ECITA president Katherine was able to advise that all products under the ECITA are made to child-protection industry standards and that just like with household items such as bleach, they should be kept away from children.

While we are delighted to be part of the ECITA, we also welcome testing and regulation of our products by an Irish government body which we hope will be in place in the near future.

If you have any concerns about e-cigarettes, please get in touch with us today.

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